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Chief Strategy Officer
Anush Prabhu joined MediaCom USA as CSO in September 2016, with a mission of delivering insight-driven and idea-led go-to-market solutions for our clients. Anush believes the most impactful media solutions today are born at the intersection of data, creativity and technology and has a passion for creating game-changing systems for brands that give them an unfair advantage in the marketplace.
A result-obsessed innovator, Anush was the only one to be named by Adweek as both a Media All Star and a Young Influential in 2015. Prior to joining MediaCom, he has spent his career in creatively-led agencies such as JWT, mcgarrybowen and Deutsch. Most recently, he was the Chief Channel Planning & Investment officer at Deutsch, where he ran Deutsch's media, communications planning and analytics offering in NY, becoming the first person with a data-background to run a media offering.
Anush has a strong background in providing award-winning marketing communications, business and analytic solutions to major companies including Microsoft, Sherwin Williams, Marriott, J&J, Pfizer, Novartis, Chase, Verizon, IKEA, Revlon, RCI, Snapple, Mitsubishi, United Healthcare Group and Procter & Gamble.
Born and raised in India, Anush earned his MBA from Baruch College, CUNY. He lives in Jersey City with his wife Monika, daughter Anoushka, and their dogs Zazzu and Zane. He is passionate about photography, cooking and enjoys learning new skills that scare him.