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SVP, Global Strategy Lead
Christina Boldt is Senior Vice President and Global Strategy Lead at Starcom Worldwide. With over 13 years of international experience in brand and cross-channel communications planning, she is advising a range of global clients on how to behave in the new media landscape. Christina is also a member of the agency’s Global Product Committee, elevating innovation culture and judging work for award shows.
Her career started as a brave strategic planner in the creative agency world. Firstly, working in Europe for independent networks like Springer & Jacoby and Scholz & Friends across Hamburg and Berlin. Then venturing West, Christina spent over 3 years at Leo Burnett Toronto managing the agency's biggest client: P&G (fabric care across North America) as well as inspiring ambitious brands like IKEA, TD and Yellow Pages on their way to greatness.
In 2013 she entered the world of media at SMG New York leading global accounts like Mondelez (OREO & Co), later on Visa Inc. as well as contributing to multiple new business wins. Christina loves the playground of technology, data and content and is not afraid to push boundaries – within the world of connections planning, setting up new age partnerships or fighting for true first to market ideas.
Awards she has had a hand in cover the full spectrum from creative and media to business effectiveness (Cannes Lions, One Show, ADCC, Clio, Andy Award, NY Festival, Shark Awards, LIAA, Applied Arts, Bessies, Epica, Facebook Studio, Media Innovation Award, Web Marketing Association, Marketing Magazine, CMA, HumanKind, Effie Awards).