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VP, Global Creative Director
Teresa Herd is vice president, global creative director at Intel Corporation, responsible for defining and leading Intel’s global creative vision. This includes providing creative expertise and leadership across all communication channels globally to increase brand value and create demand for Intel products. As creative director, Herd oversees all creative development – for advertising, collateral, brand and website – leading a global and integrated creative process across all geographies.
Over the past two years, Teresa Herd has built an integrated team composed of internal resources in the Agency Inside as well as a strong production and content creation arm called Intel Global Production Lab. She hired Chiat and McGarryBowen to work on B2B and consumer integrated campaigns respectively. Herd’s vision is to bring the best talent to bear on any given project, where they sit is not of significance. Using this model Herd has driven the creative to rebrand Intel, launching Jim Parsons in a global product campaign, Grammys program with Lady Gaga, Makers and Experience Amazing content series.
Herd’s Agency Inside won best internal agency of the year from Ad Age in 2017, and Teresa was named part of the Creativity 50 by Ad Age in 2016. Her team’s work won a Cannes Lion and five Clios in 2016, as well as numerous other brand rankings and awards.
Before joining Intel, Herd worked at Staples for 14 years – as vice president, global creative director.