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Co-Founder & Chief Evangelist
Eric Franchi is co-founder of Undertone and serves as Chief Evangelist. He leads all thought leadership, industry and media relations on behalf of the company.
Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, on Fox Business News and on stages worldwide including IAB MIXX, Advertising Week and Cannes. Previously, he served as Senior Vice President of Publisher Development, responsible for managing and growing the company’s extensive portfolio of premium publishers. Prior to that he was the company’s first Senior Vice President of Sales, growing Undertone’s US sales team and establishing relationships with key agencies and marketers. He serves on the boards of the Interactive Advertising Bureau (IAB), 212NYC and The Governor’s Island Alliance.
Eric began his career in the digital space as a sales executive for About.com.