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Chief Creative Officer
DDB New York
Icaro Doria serves as Chief Creative Officer of DDB New York, where he is responsible for leading the agency’s entire creative department to ensure that DDB New York maintains its pedigree of creative excellence, while inventing new, more nimble ways of working to generate better results for clients.
Before DDB, Doria was the Founder and Executive Creative Director of Wieden+Kennedy in São Paulo, Brazil. Under Doria’s leadership, the office went from a kitchen table to an exciting office of 160 people, winning several local, regional and global accounts, including Coca-Cola’s global effort for the FIFA World Cup 2014, Diageo’s Smirnoff, TIM Telecom (Brazil’s second largest mobile provider), Original Bank (Brazil’s largest rural bank), Heineken, Nike, Mondelez, Philips and Coca-Cola’s juices portfolio.
His career spans three continents, from his native Brazil, to Portugal to the U.S. market, where he spent six years prior to returning to Brazil with Wieden+Kennedy. While in the U.S. he most recently served as Group Creative Director at Goodby, Silverstein & Partners in San Francisco working on the Hewlett Packard and Sprint Telecom accounts. Before that, he was at Y&R New York where he served as Global Creative Director for Dell and Bacardi, as well as Group Creative Director for a range of accounts including Virgin Atlantic, Land Rover, and VH1.