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Helayne began her award winning advertising career in NY as a copywriter at Ally & Gargano. After 10 years of gaining recognition for her creative work, Helayne went on to take larger and larger roles in the advertising community. Hal Riney hired her to head up the New York office of Hal Riney & Partners. From there, she went on to become Chief Creative Officer of Young & Rubicam NY as well being appointed one of the first women on their Board of Directors. She has since served as Chief Creative Officer of Ammirati Puris Lintas and Chief Creative Officer of JWT, NY. She has created campaigns for Sears (Come See the Softer Side of Sears), Burger King, UPS, Club Med, Kraft, Kodak, Barneys New York, and a U. S. President, to name just a few.
Over the course of the years Helayne has been recognized by The Wall Street Journal’s Leaders Campaign, was honored with The Matrix Award for Women in Communications, appeared on the cover of Working Woman Magazine for which she wrote the cover article, was named one of the top 50 Women In Business by Business Week magazine (1992), served as a judge on the television panel at the Cannes Advertising Festival, was a member of the board of directors of The One Club, helped to elect a US President, and has received many individual awards for her work from the Clio Awards (including best writer), The One Club, Cannes, The Andy’s, and the Effie’s.