Deputy Creative Director, Innovations

Dmitry Zenin

DDB Russia

A Hyper Island alumni and innovation entrepreneur, Dmitry has been with DDB Russia since 2012 and now holds Deputy Creative Director, Innovations position. He leads DDB’s innovation and experience design practice in the agency, which is focused on creating human-centric experiences, services and products for DDB clients. Dmitry also focuses on developing corporate innovation platforms and use of gamification at work to help agencies bring transformational change.

Besides numerous awards, his campaign “Think Machine” for Volkswagen Think Blue was recognized by AdWeek’s Project Isaac as Best Practice in PR of 2015.