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Chair: Ed Brojerdi
As CEO of KBS New York, Ed Brojerdi has built a reputation for leveraging invention to redefine traditional notions of branding and storytelling. He has delivered many successful invention-based marketing campaigns for brands, including BMW, Harman, Nike and Puma and uses emerging technologies and agency-led digital innovations to create fresh work with a progressive and original focus.
Ed was one of Ad Age’s 40 Under 40 in 2014 and was named one of Adweek’s 27 Young Influentials in 2015, alongside such creative forces as Mindy Kaling and Gigi Hadid. He was also named an Agency Innovator by Internationalist Magazine. Ed has spoken at SXSW, Advertising Week and 4A’s CreateTech among other events. His work has been recognized by Adweek, The One Show, Webby Awards and Communication Arts.
Ed’s deep expertise in the field of creative technology coupled with his invention-first mindset has led to enormous growth for KBS and propelled him to his new role as CEO. Ed originally joined the KBS team in 2009 as the agency’s Chief Creative Technologist before assuming the role of Co-Chief Creative Officer and President. As President he guided the New York office to consecutive years of double-digit growth and a slew of creative honors—success that was noted by Ad Age, which recognized KBS for three years running in its A-List issue.
With over fifteen years of experience on blue-chip brands, Ed brings a progressive, digital focus into the agency environment. He began his career at the Interpublic Group of Companies (IPG), overseeing the global digital application development teams. Prior to KBS, he was co-founder and COO of SPLIT, a creative technology organization at IPG.
Follow Ed on Twitter @edbro