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Gina Jacobson

Executive Vice President, Managing Director and Product Lead

Gina Jacobson

Starcom USA

Gina has built a 20+ year career creating engagement for brands across diverse categories, including insurance, telecommunications and appliances. As Starcom USA’s product lead, she inspires the application of our best-in-class strategic approach to create intersections between people and brands. She also serves on the agency’s Senior Leadership Council and is executive lead for Lowe’s, accelerating their data transformation to deliver messaging with impact.


Across her career, she’s played roles overseeing both media at Starcom and creative development at Leo Burnett. Her flexibility is powered by a solid track record of digging into her clients’ businesses and a passion for building strong teams who deliver great work powered by engaging, strategic reasoning. Her strategic savvy and ability to integrate are both proven and unbeatable—which is probably why she is often praised by her clients as one of the finest marketing professionals with whom they’ve ever worked.