Select Jury Year:

Adam Baskin

Director of Innovation

Adam Baskin

Tool of North America

As Director of Innovation at Tool of North America, Adam is charged with leading large-scale, innovative executions for brands. Machine Learning, experiential, Voice and Augmented Reality are the core areas which Adam oversees in his role. Recent thought leadership efforts include speaking for Google @SXSW about best practices for voice experiences, and he has hosted a series of AR thought leadership discussions for the advertising community and brands. Adam has been involved in the strategy, concepting and production of multiple campaigns for Amazon, Airbnb, Facebook, Google, Apple, Netflix, Twitter and Twitch, among a myriad of other household brands. His awards include Cannes Lions for Nature Valley Trail View, which included hiking 400 miles in 4 National Parks with a world class group of advertising bad asses, as well as The Remote Control Tourist in Melbourne, Australia, which was a beautifully orchestrated display of technology and logistics during a 5-day live streaming event. He was also nominated as one of Business Insider’s Rising Stars of Madison Avenue.