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Chief Operation Officer
In her new role as Carat's Chief Operating Officer, Louisa is responsible for the agency’s digital strategy, product and automation agenda. Louisa leads the digital transformation of the agency by adopting and embracing new technologies that are disrupting the media ecosystem, with a focus on integrating capabilities such as data sciences, AI, machine learning and block chain. Prior to her role as Chief Operation Officer, Louisa was Chief Transformation Officer. Prior to joining Carat’s leadership team, Louisa served as the Chief Digital Officer for Amplifi, Dentsu Aegis Network, overseeing digital activation, ad operations and investment and works closely with agency partner executives and client leaders to deliver first-class digital solutions.