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Garrick Schmitt

Global Director of Experience

Garrick Schmitt

Essence

I am the Global Director of Experience at Essence, where I lead our creative efforts to utilize data science and user signals to make advertising more personally relevant, contextual and ultimately more valuable to people and the brands who seek to engage them. With studios in London, San Francisco, Seattle and Singapore, my team crafts both programmatic advertising and custom content programs, at scale, for clients across the entire Essence portfolio.

 

Prior to Essence, I co-founded Junior, a product and brand innovation studio based in San Francisco. From machine learning and bots to VR and wearables, we invented new products and experiences for such companies as eBay, Nokia, NFL Amnesty International and Mozilla. Our client work was featured in FastCompany, Wired, TechCrunch, Adweek, AdAge and Bloomberg. 

 

Before Junior, I spent over a decade at Razorfish. I first headed User Experience across North America, followed by Strategy and Experience Planning practices across the West Coast. I eventually became the Managing Director of the San Francisco office where I was responsible for driving client growth, strategy and innovation with a team of 250+ people. During my time at Razorfish, I was fortunate enough to work with a very talented group of people on defining large-scale digital experiences for brands like T-Mobile, Toyota, Nike, Intel, Best Buy, Williams-Sonoma, Sony, Wells Fargo, PayPal and more.

 

Prior to Razorfish, I focused on building products for digital media companies, including localized broadband content offerings for Cox Interactive Media and Excite @Home, as well as search services for CNET’s Search.com and Snap.com.